Technology-driven farm-to-market ecosystem has turned a growing community of more than 17000, apple growers in Himachal Pradesh happier and empowered than ever before.
Narveer Thakur, an apple grower in the northern hilly state of Himachal Pradesh in India says that he is good at nothing but growing crunchy-juicy-sweet apples. That is largely what he has learnt and done all his life. The occupation which involves incredible hard work and struggles against unforeseen adversities, however has begun yielding sweeter returns than he ever expected. Today children from his family and community are able to decide what they want to study with some of them perusing education aboard. While the community was always self-sufficient, a critical course correction in the way they conducted business has transformed lives beyond expectations.