Adani Group embarks on a new growth phase


The Adani Group, a global integrated infrastructure player, today unveiled its new corporate brand identity. It will now focus on three clusters of its businesses namely – resources, logistics and energy. Resources comprises coal mines & trading, will also include oil and gas in future; Logistics denotes a large network of ports, Special Economic Zone and multi-modal logistics-railways and finally, Energy involves power generation & transmission and gas distribution. All of these clusters are confident of emulating the group’s leadership philosophy of utilising cutting-edge Innovation and Technology for Growth and Expansion.


In line with its ambition of global expansion, Adani Group today unveiled a new visual expression to symbolise the modernity and international potential of the Group’s business as well as the simplicity of its integrated business model.


The logic behind the new brand is also encapsulated in the phrase ‘Thinking big. Doing better’, not intended to be an advertising strap-line, the phrase is simply meant to explain the spirit in which the Adani Group works. ‘Thinking big’ captures both the scale of the group’s activities and the ability to see new potential. ‘Doing better’ defines both the Group’s history of delivering on its promises but also hints at a wider social benefit.


Unveiling the new global brand identity at Mumbai, Gautam Adani, Chairman Adani Group said, “The new corporate identity captures the Adani Group’s journey from its humble beginnings in Ahmedabad to its current global presence with mining assets in Australia and Indonesia. Today, is an important day for all of us as it marks the culmination of some important milestones in the Adani journey. Firstly, on realizing the potential of an integrated business model, we have decided to focus on three clusters - Resources, Logistics and Energy, which will be our key growth drivers for a successful and sustainable future.”


Gautam Adani further added, “On the business front, we have successfully commenced our mining exploration programme in the Galilee Basin in Queensland. This marks the culmination of the first phase of our foray into Australia. Lastly, we have synchronized another supercritical unit of 660 megawatt (MW) at our state-of-the-art power plant in Mundra. These achievements will mark the beginning of another illustrious chapter for the Adani Group in the days and years ahead.”


Addressing the gathering via a video message, His Excellency Peter Varghese, Australian High Commissioner to India said, “As you mark this important event, I am delighted to extend to Gautam Adani and to the Adani Group my very best wishes and that of the Australian Government. The Adani investment into the Galilee basin is a first order international investment into Australia. It places the group amongst the biggest foreign investors in Australia and certainly a flagship investment for India in Australia. The level of ambition of this investment is a testament to Gautam Adani’s business future and to his vision for his own company. It is not just the purchase of a coal mine; it involves the construction of a railway track 400 to 500 kms, the redevelopment of a port and all that goes with it.”


His Excellency Peter Varghese further added, “So as we build this relationship between our two countries, as our economic interests converge and as our geo-political interests align with each other, I can look forward to a great future for the Australia-India relationship and in all of that I am very confident that the Adani group will be a very important partner as we build a shared future together. Thank You!”


Rajesh Adani, Managing Director, Adani Enterprises, also present at the occasion said, “Our new identity epitomises change. Change from the old to the new. I firmly believe that the large global strides taken by the Adani Group in a relatively short period of time epitomise our belief in thinking big and executing flawlessly to deliver better results than most, which is a philosophy ingrained into all our people. It is their hardwork, passion, diligence and commitment, which has brought the group to this inflection point from whereon we will only grow from strength to strength. Today, as we set our sights on the next phase for the Adani Group, I would also like to thank all our stakeholders for having reposed their faith in us. We are committed to continually deliver on our promise of creating India’s first truly global integrated infrastructure conglomerate.”


Adani Mining Pty, the Australian arm of the Adani Group, today, commenced its mining exploration programme in the Galilee Basin in Queensland, Australia. The Adani Group is the single largest Indian investor in Australia in coal mining, creation of dedicated railway infrastructure to transport the coal to ports and dedicated coal terminals such as Adani Abbott Point Coal Terminal.


Back home in India, Adani Power, the group’s energy arm and a subsidiary of Adani Enterprises, today, emerged as the largest private sector power generation company, after synchronizing another supercritical unit of 660 megawatt (MW) at its state-of-the-art power plant in Mundra, in Kutch district of Gujarat. Additionally, Adani Enterprises also commissioned India’s largest 40 MW solar power plant, located in Gujarat. Thus, taking the total generation capacity of the Adani Group to a massive 4,000 MW, in line with its vision of achieving 20,000 MW by the year 2020.


The Adani Group is committed to synchronizing its fifth supercritical environment friendly unit of 660 MW at Mundra, by end of March, which will take the company’s power generation capacity to 4,620 MW. Adani Power’s aim is to provide reliable and affordable power to India. It may be noted that despite the ongoing severe fuel supply crisis, Adani Power has managed to synchronize this unit due to efficient fuel management practice.

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