Adani Enterprises selected as the 'Business Superbrand'
The Adani Enterprises Ltd, the flagship company of India’s fastest growing private sector infrastructure conglomerate, has been conferred with the ‘Business Superbrand 2010’ status by the Superbrands Council of India. The coveted ‘Business Superbrand 2010’ award was presented by the Chief Guest, Montek Singh Ahluwalia, Deputy Chairman of the Planning Commission, to Pranav Adani, Director, Adani Enterprises Ltd., in the presence of Anmol Dar, Chairman, Superbrands Council of India in a glittering ceremony in New Delhi last evening.
The Superbrands aims to identify and acknowledge those companies which have established the finest reputation in their respective fields. The awardees are selected by a council of experts which include marketing gurus and CEOs of few of the most successful global businesses.
Superbrands is recognised as an independent arbiter on branding, promoting the discipline of brand management and paying tribute to exceptional brands across over 40 countries. The concept evolved in the UK in 1993, and came into India as Superbrand India in December 2002.
“This recognition as a Superbrand reiterates Adani’s position of being one of India’s most trusted corporate brands. I would like to thank all our stakeholders who have posed their faith in our values; trust, courage and innovation.” said Gautam Adani, Chairman, Adani Group.
The selection of the ‘Business Superbrand 2010’ is a rigorous two-tier process, which comprises a survey through which Corporates are first short-listed, followed by evaluation by the Superbrands Council against set benchmarks such as market dominance, market acceptance, goodwill, customer loyalty, etc. and finally selecting Business Superbrand for the year.
Corporates conferred with the ‘Business Superbrand’ status reflect the will of the people and the views of the country’s most outstanding marketing and brand management professionals. This is regarded as the ‘Oscars’ of Branding.